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why buy a custom lure?

1/28/2013

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Me and the Wife having a cocktail in St. Augustine, Florida!
I get this question a lot- "Why would I buy a custom lure for $15-$25??? I can do just fine with a $3 -$5 lure!"

Well, why would a person buy a hand-tailored suit? Why would a person buy an expensive car? Why would a person go out to dinner at a $18-$25 a plate restaurant?? 

The answer: Because you want something modified to YOUR specifications that fits your concepts and imagination. You want something "special". You want something very few people have. You want something you know is durable and well-made. I don't contest that "stock" lures catch fish. I just know I can make you a lure no fish has ever seen. And,  if that puts 1-2 BIGGER fish in your live-well, (fish you may not have otherwise caught) I've done my job ! 

WHAT is your opinion??????

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    JOHN BACK

    I'm a writer, chef and tournament bass fisherman.  I am dedicated to bringing the common angler a lure of quality. To ensure that quality control, I need as much feedback as possible. Please post your comments and feedback!

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